What: I would say that some people feel the need to be safe more than anything and some people feel the need to make their decisions from mainly an economic standpoint. Either of these types of people could benefit from the product I described earlier but for slightly different reasons. A more economic person would value the time saved and possible return on investment, while the person concerned about safety would value the fact that it makes them more safe.
Why: The outsiders usually tend to fall in the economic category. Either their need for money is too great for them to consider purchasing the product, or they are satisfied with their current situation and don't think enough value would be added by a tail light sensor. People concerned mainly about safely however tend to always fall into the "inside" category.
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Inside the Boundary |
Outside of the Boundary |
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Who: People who drive or ride in automobiles that believe that faulty tail lights could jeopardize their safety or recognize a return of investment |
Who: People who don’t drive or ride in automobiles, people who don’t believe that it is unsafe to drive with tail lights that aren’t working, and people who could not afford the device |
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What: The need is that people would like to feel safer while driving or riding in automobile and would like a more convenient way to check if their tail lights are working properly |
What: Although there is the potential for a return on investment due to the possibility of prevented accidents, some people don’t buy into this. |
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Why: There is an inherent need for people to feel safe. Safety is number one priority for a vast majority of people, so anything that will help people to feel safer is usually something that people will want. |
Alternative Explanation: There are some people who don’t buy into it, but still like the idea of being safe. So, the need may not be as much a way to save money or time as much as it is about being safe |
Hi Ryan,
ReplyDeleteI thought it was pretty alarming to read that some of the people you interviewed don't find it to be a hazard to drive with one of their tail lights not working. That's extremely dangerous considering other drivers would be unaware if they're trying to change lanes and turn, without a signal. I think people should look to compare the cost of installing a sensor to not their budget but rather as an investment for their safety, like you mentioned. However, I think it was relieving to hear that some of the people you spoke with see safety as their number one priority, as they should. I wonder if you conducted a survey of car owners, what percent would be willing to pay install a sensor tail light device.
There is an issue with people not fixing their vehicles because they think it’s no big deal to fix right away. It’s a danger to not only them but to others driving around them. Having a broken tail light is against the law and a police officer can stop you for it and give you a ticket. For those concerned about this product being too expensive or not have a return on investment, just think about not having to pay for a ticket every time your light goes out. A bulb can cost you about $20 just to fix the light. I would definitely fall into the “inside” category because I am much about safety in vehicles. I understand that fixing parts of your car can be very expensive, but in the long run you’ll save much more… Your own life!!!
ReplyDeleteHi Ryan, I think you have a pretty good idea as far as technology to notify you when your light is out. I like how you included the aspect of the people who fall outside of your opportunity because they wouldn't want to spend the money on a device. I didn't think of that when I was writing my assignment. The interview where people mentioned that driving without a taillight isn't hazardous was shocking. Even headlights are hard to detect when they're out and makes driving at night a challenge. When its dark out you can't even see cars without their lights. I would also be in the "inside" category.
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