Opportunity that I would like to pursue:
Who: Automobile owners who care about their safety
What: They are unable to easily and conveniently identify when the tail lights in their car are not functioning properly, which leads to safety hazards and avoidable traffic stops.
Why: Automobile manufacturers have decided not to include any technology that would notify drivers when their tail lights are out.
Opportunity Hypothesis:
Testing the Who: Technically, anybody that rides in an automobile may have this need as well because their safety could be affected as well as the person that owns or drives the car.
Testing the What: Anyone who often checks their tail lights already every time before they step into a vehicle may not have this issue, but it would certainly save them time.
Testing the Why: I believe that the reason why this need has not been fulfilled is because automobile manufacturers are always working hard to design the next model and none of them have bothered to implement a technology to satisfy this need.
Summary of What I Found From the Interviews:
Out of the five people that I interviewed, one important thing that I noticed is that none of them had heard of any car that has the technology to fulfill the need or any device that would fulfill the need. They seemed to be in agreement that the technology should not be difficult to implement and in general they were surprised that it has taken this long. When I was first writing up about the opportunity, I figured that the main way that fulfilling the need would affect people is by keeping them safer, but one person that I interviewed offered a different perspective. He mentioned that that if a tail light sensor could keep you from getting into an accident, it would also save you a lot of money. Much more so than the cost of having the technology. With this in mind the opportunity seems even greater because I could definitely see how this could add value to a consumer, there is a return on investment.
I think that this is such a simple job for manufacturers and they have yet to put it into effect. Once one manufacturer gets a hold of the technology to do it, others will follow. Owners and passengers are at risk with their life if a tail light is not working. I have experienced the danger of tail lights not working when driving on the road. I have had to make an immediate stop, not realizing the car in front of me is at a standstill because their lights do not work. It is definitely a danger to myself and all other cars behind me that would also have to step on their brakes.
ReplyDeleteThis is a cool idea. I actually have never had a tail light go out on my car but then again this opportunity still pertains to me because it will happen to me one day. It is actually scary some people still drive without their tail lights on and it has been the cause for many accidents. You would think there would be an answer to this problem already. Peoples lives are at risk because of this and it so important for a solution to come about from the opportunity.
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