Your Venture's Unfair Advantage 23A

Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). This can include your human capital, social capital, financial capital, and capabilities. You may also discuss the organizational culture you intend to create (but, obviously, it's not a resource that you have, now.)

1. - experience with small-business operation
2. - experience with mass-shipping items using USPS
3. - experience with online business
4. - experience dealing with wholesalers
5. - financial capital to start the business
6. - connection with several entreprenuers
7. - good work ethic
8. - honest
9. - ability to plan for the future
10. - good creativity

Conduct a "VRIN" analysis for each resource. That is, describe, for each resource, how it is valuable, rare, inimitable (how hard it is to copy by others), and non-substitutable (are there other resources that can provide the same benefits?).

1. - This is valuable because it will be easier to operate a small business since I know how one works. It is rare and inimitable because not many people get to have experiences working for small companies. It is non-substitutable because no information can be put in the place of experience.
2. - V: I'm more efficient at it since I know how to do it. RI: Not many people actually have first-hand experience with mass-shipping N: no information can be put in place of experience.
3. - V: The online business is more than just common sense and my experience will make it easier to transition my own business into the online world. RI: Many people are not good with technology and may not have the skill-set to create an online business N: no information can be put in place of experience
4. - V: There is a certain way you have to find and converse with wholesalers that I've learned over time with experience which will be very helpful when I have to use them for my business. RI: Many people do not get the opportunity to experience talking to wholesalers before they start a business N: no information can be put in place of experience
5. - V: The business cannot start without the initial financial investment RI: Not everyone has the needs to finance their own business N: money literally cannot be substituted
6. - V: I have had the opportunity to become close with several entrepreneurs that can guide me along the way. RI: This is something that a lot of people don't have. It is difficult to come into contact with entrepreneurs sometimes, let alone becoming friends with them N:nobody knows how to run a business like a successful entrepreneur. 
7. - V: Even when it's hard I will continue to be persistent about building my company. RI: Oftentimes people don't have the time or effort to put into their business which leads to less than satisfactory results. N: no other resources can provide the same benefits as a good work ethic. You can hire more people but as the entrepreneur you need to be the one to drive the business forward.
8. - V: Honesty allows customers to trust you and be more likely to come back. RI: Not everyone is honest. There are a lot of shady companies out there that people don't trust. N: Honesty is very important to people and once you lose someone's trust it can be very hard to get it back. 
9. - V: The ability to plan for the future is important so that you can set things into place for your company that will put it in a good position for a significant length of time. RI: Not everyone has the ability to see the big picture. N: In order to successfully plan for the future you need to have this ability.
10. - V: Creativity is important because businesses need to be creative all the time to appeal to customers. RI: Some people are more "right-brained" and less creative. N: You can try to go off just logic but oftentimes some creativity will draw in more customers.

Remember, not ALL resources will measure up well. That's OK. You just need one.
After conducting the VRIN analysis, determine what your top resource is. Explain why it's more important to your venture than all of the other resources

I think my top resource is my experience working at a small company. I learned so much throughout this experience that could not be taught in a textbook and not very many people have the opportunity to have this experience at such a young age.