Existing Market
1. I think next I will have an addition to the device that senses when a brake light or tail light is about to go out and will connect to the internet and order a new brake light or tail light online automatically to be shipped to your house.
2. Interviewed customers
3. I think what would make the most sense would be to start out with the first product that I've been talking about all semester. Then, come out with the addition to the product at a later date and sell to the same customer base.
I would start out by releasing the first device which is the basic brake and tail light sensor. Then, I would release the second device which has the additions that I mentioned above.
New Market
I could make this of value for younger people by trying to work out a deal with insurance agencies so that your driving insurance is slightly less if you have one of my devices installed in your car.
I found in my interviews that the younger people responded basically exactly as I expected. They were totally down for anything that would lower their insurance expenses, since insurance is very expensive for newer drivers.
I explained to them that the device would be a $150 investment, but over time they would make that money back and them some.
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