Meet Alice, my customer avatar. She is 60 years old and lives by herself because her husband passed away. She has two children, one that works across the country, and the other is still in college. She drives this year's Honda CR-V in a boring color. She has a small dog named Chris, which she adopted after her last son went to school. She's a strict vegan and makes complete stops at stop signs. She goes to church every Sunday and volunteers at the local fudge shop. She lives in a relatively small town and knows nearly everybody's name. She is a conservative, but hates Donald Trump. She enjoys flipping through vegan cookbooks and reading Mary Higgins Clark novels in her free time. She also has a vegetable garden that she makes sure to water twice a day. She donates most of the vegetables to the local food bank or personally hands them to the homeless if she's feeling brave. She is likely to want to purchase my tail light sensor because she is concerned about her safety in her car and also doesn't want to break the rules.
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