The Long
Tail: Why the Future of Business is Selling Less of More, Chris Anderson
1) What was the general theme or argument of the book?
The book is used essentially as a guide for tailoring your tailoring your business idea to the future market, which is always changing.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
In ENT 3003 we learned about the importance of providing customers for a product that satisfies their needs. By focusing on exactly what these needs are, it helps us to provide "less of more", or in other words, better quality products or services for customers.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
I would make the students list all of a customers potential needs and then create another list of ways to satisfy these needs.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
That the key to providing more to customers with less is learning how to develop products and services that are tailored more towards their needs.
Satisfying people's need is the biggest challenge that entrepreneurs encounter, but at the same time it is the easiest since we are all potential customers for whatever need that needs to be satisfied. I am interested to see in detail in which direction we are headed. I know that the "new thing" are services that can be provided for everyone, and "customer service," which I believe is the main one.
ReplyDeleteTechnology is revolutionizing the world, and it is more complex each time simplifying the way we view the world and the way we work.